Three simple words that not only define our company but direct our actions:Rooted in Science.
But what it means to be rooted in science?
- Adapting some of our lifestyle habits
- Updating our nutrition to the new studies and references to macro and micronutrients
- Looking for supplements to complement our efforts.
We are Powered by the Wild – GoPrimal, the supplement company rooted in science.
- Once we identify a potential upgrade in performance and longevity, we research for the ingredients that can solve this.
- We identify the optimal combination of ingredients on paper that can be synergistically mixed in a supplement form.
- Then is when the fun begins, we research and cross examine the most relevant clinical studies done about these ingredients. The word relevant is very important, as there are thousand of studies that don’t meet the criteria we re looking for:
- Statistic relevance of the sample population(number of subjects that participated in this study and took the named ingredient).
- Use of the right ingredients quantities and forms(as an example, is not the same using ethyl ester formula than natural triglyceride when analysing Omega 3).
- Substantial benefit or improvement of the subjects vs the ones who received a placebo(Marginal benefits are normally used for many companies as marketing tool, but its not relevant for us to guarantee a benefit).
- Similar findings in other studies, with smaller sample population but more precise study diagnose.
The last part is how to commercialise a product that wont cost a fortune to people. Here is where the real challenge start, as we need to compete against monsters that offer pure placebo powder in a bottle at a ridiculously low price, but with amazing health claims based in absolutely nothing or maybe one tinny study with no relevance whatsoever(like anyone selling BCAAs)
We are a pretty young company,with no investors that required margins, profits or growth, we work remotely in small offices, we dont have any fancy marketing budget or sponsor top athletes as this will diminish our power to provide the best products at the best price. We also use the cheapest recycled packaging and labels so we can spend as much as possible in the actual ingredients. We do not add any flavouring, artificials or bulking agent to mask or change flavours and smells, as this will also increase the cost.. We are Primal in everything we do, so we can be true to our core value: Rooted in science.
Because Performance and Nutrition can be optimised, for all of you who want to reach your full potential. GoPrimal is here to power your ambitions.
For all of those who think that good is not enough, for those who are looking for their greatness, GoPrimal has created a whole universe of knowledge and products to fuel your ambition for a healthier and stronger future.
Today we are under constant stress and pressure for results and goals. Our lifestyle is very busy and sometimes even kaotic with very little time for maintaining an optimal health that will impact directly into our results, either at athletic performance or at our life as parents or in our professional careers.
Our health is under constant threat, but our desire to improve and reach our goals is increasing. Finding the right support and advise is difficult as you are being bombarded by misinformation on the internet.
Is GoPrimal for you?
We only offer what is needed
Many brands offer +200 products, whey protein of all shapes and forms, Omega 3 with this and that, fut burners and many products that have absolutely no impact on your health or performance.
GoPrimal only offer those products whose ingredients have been tested to provide an specific benefit to your health and performance, this is why we only have a few products in our portfolio, because most of the supplements out there provide zero benefit to you, but some of them are the holy grail of supplementation.
Our Customer Service is also, guess what.. Rooted in Science
Our team of specialist is the one who is attending your requests, we are never leaving this tasks to anyone who doesn’t have a deep knowledge on nutrition, sport performance and the science around it.
Either by mail, chat or tlf we are always advising our customers about their needs.
So Whats next?
Our development team is always researching for the best ingredients and formulations that can optimise different health and sport parameters: next in line is a brand new and unique plant protein powder with a complete amino acid profile, something not to common amongst all plant base protein powder.
Our advise is always, follow our brand on IG and sign up for our newsletter, we provide constant information about nutrition for different sports, goal orientated nutrition and sports programs, so then you can decide by yourself if GoPrimal is for you.
Adri F. Linares – @adorisan