We Fuel Your Journey Towards Peak Performance. In Life and Training

We provide the best-in-class supplements for human performance, rigorously researched and tested. Designed to provide the ultimate results by enhancing your physical and mental performance.

We are Inspired by the Wild.

Our supplements are inspired by the wild, using natural ingredients that harness the wild energy of the outdoors. We crafted clean and effective formulas anchored in robust scientific research for tangible results, not empty promises.

Your trust is our top priority.

Only the best ingredients.

No compromise.

In line with our commitment to transparency and your confidence in our products, we reinforce our claims with rigorous third-party testing. When it comes to quality assurance, we don't leave any room for uncertainty.

Third Party Tested. Label Accuracy.

We know that what's on the label must match what's in the product. It's not just a guarantee; it's our pledge. Your trust in our products starts with the certainty that every listed ingredient is exactly what you'll find inside.

No Banned Substances.

Professional athletes and competitors understandably worry about banned substances. We've implemented measures to reduce the chances of cross-contamination. Upholding these rigorous standards is essential for professional athletes to have confidence in us. Your peace of mind is a priority.


We Care About Our Planet

Yep, we do use plastic. We've done the research and explored every option, but unfortunately, really sustainable packaging and the requirements for food and supplements are not a great match yet.

But, we refuse to give up on making a positive impact on our planet until the packaging industry catches up. That's why we partnered up with Cleanhub. For every product sold, we collect the same amount of plastic and prevent it from entering the ocean.

Our goal is pretty damn ambitious: collecting 1,600 kg of plastic waste by August 2024 and making a positive impact on people's lives by creating sustainable job opportunities in the global South.

Free Your Inner Fire

The GoPrimal Community is your source of inspiration and motivation. Here, you'll find like-minded individuals who refuse to settle for mediocrity and strive for the extraordinary. Connect with a network of athletes, health enthusiasts, and visionaries who share your vision for a life rooted in strength, wellness, and the wild spirit.

Meet the GoPrimal Team

We’re a group of European athletes fueled by a passion for sport, wellness, and healthy living. Dissatisfied with the industry's status quo, we took matters into our own hands in 2016 with a single goal: ensuring that a busy lifestyle never undermines a healthy one.

We consistently prioritize the creation of top-quality products, powered by the untamed essence of the wild.

Our mindset

Forever Getting Stronger: Embrace the relentless evolution within. Each stride, a testament to resilience; every challenge, is a catalyst for growth. Unyielding strength, an eternal pursuit.

Die young as late as possible: Defy limits, seize each moment. Live fiercely, savoring life's tapestry. Embrace vitality, writing an epic saga of longevity.

Adri F. Linares & Basti Rieder
Founder Go Primal
L4 CrossFit Staff
CrossFit Vienna Owner